Kerrang! is actually really young with a median age of 22. Having a younger profile is a big advantage as traditionally this age group is elusive (and expensive) to reach. As well as music releases this makes Kerrang! perfect for film and games, and also mobile technology and government messages.
readers are the heaviest music consumers purchasing over 6 albums per month on average (53% more than the national average) and 8 times more likely to spend over £200 a year on albums. The readers are also 5.5 times more likely to attend a rock gig.
My target audience, I am going to aim my music magazine at a target audience aged around 15-25 but mainly based towards females. As there is no Music/ rock magazines that focus on a female audience. I think that creating a magazine aimed at females will help to open up the rock genre as it is a male dominated, creating a magazine to help attract attention from a less mainstream audience.
Imagery such as this will help inspire my magazine content as house style as colour schemes would be slightly different, more pink/ purple. It would also have more content of up and coming female artists which is more appealing to females that may aspire to be like their favorite artists.
No comments:
Post a Comment